Mira Labs Inc. is a Los Angeles-based mobile augmented-reality company and developer of the Mira Prism, an AR headset. The headset is the first affordable AR device that works seamlessly with the consumers smartphones to allow users to discover and share engaging AR content. With Mira, the iPhone’s screen reflects onto a custom-molded clear lens which results in a sharp, colourful image on top of the real world. One of Mira’s outstanding features built into the software is called Spectator Mode, which allows other users to see what the user is seeing through his or her headset on a smartphone. It also allows users to record video or share photos of an experience online, helping AR experiences to spread virally. Mira Labs’ software development kit aims to make it easier for creators to develop new and unique AR experiences.