When we heard Paul Underhill’s story, we knew we wanted to be involved. Paul is an extreme athlete and suffers from a genetic lung disease. He searched the market and couldn’t find a product that had the ingredients he needed to stay healthy.
The protein / fortified drink landscape has Boost and Ensure in one corner, Muscle Milk and Core Power in another and Orgain in another. Nothing exists in the middle.
Rumble is a naturally awesome protein supershake. Available in two flavors- Dutch Cocoa and Vanilla Maple, Rumble is packed with 20g of protein, 400mg calcium, 3100 mg Omega3s, 8g fiber and lots of fruit and veggies. And by the way, Paul is doing just fine.
BrandProject plays an active role in all aspects of the business, and is a board member and lead investor in Rumble.