Our goal is to be the leader in rapidly scaling early stage consumer businesses with Founders.

Our team has a wealth of experience building some of the world’s leading consumer products and technology companies. Collectively, we have launched over 100 new products and services for global icons:

logos

We have invested and helped build innovative new brands including Daily Harvest, Awake Chocolate, FRESHLY, Chef’s Plate, Coveteur, Rumble Supershake, Surf Easy, Hello Products and BRIKA.

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team

BrandProject’s world-class team provides the specific expertise needed to rapidly scale businesses with Founders.
Our resources exponentially increase a startups probability of success.

strategy

BrandProject provides the financial and operational resources to help early stage companies rapidly scale.
We take a strategic approach to building solid foundations, focusing on key business building pillars.

We look for disruptive innovation across key consumer sectors.:

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EXCEPTIONAL ENTREPRENEURS
We partner with entrepreneurs who have re-imagined a customer experience or created an entirely new market.

DISRUPTIVE PRODUCTS
We look for unique consumer driven ideas that are differentiated in the marketplace.

GREAT PARTNERSHIP
We partner with entrepreneurs who want to work together to build a great business, and want the operational, strategic and financial experience we provide.

POTENTIAL TO SCALE
We invest in companies that have the potential to reach $100M in enterprise value within 5 years.

EARLY STAGE CONSUMER
We focus exclusively on start-up and seed stage consumer products and services.

POTENTIAL TO EXIT
We build businesses that have a clear path to strategic acquisition or IPO.

We have the privilege of partnering and investing in talented founders and their emerging brands.

PERSONA

Persona helps health-conscious consumers take the guesswork out of the dietary supplement.

Mira

Mira Labs Inc. is a Los Angeles-based mobile augmented-reality company and developer of the Mira Prism, an AR headset.

PetPlate

PetPlate makes it easy for you to nourish your pets with love by delivering delicious prepared meals made from fresh, wholesome ingredients.

DAILY HARVEST

Daily Harvest delivers superfood rich, clean
food, ready in under 30 seconds. Just open
and blend.

FRESHLY

Freshly Prepared. Freshly Delivered

CHEF’S PLATE

Chef’s Plate delivers fresh, pre-portioned
ingredients and chef-inspired recipes directly
to customer’s doors

COVETEUR

A platform for exclusive luxury &
celebrity content delivered daily.

AWAKE CHOCOLATE

The worlds first caffeinated chocolate bar.

RITUAL

Skip the line-ups at your favourite
local restaurants.

OWLET BABY CARE

A next generation baby monitor

BRIKA

Beautifully curated hand made
goods from emerging designers.

ALOHA

At ALOHA, we aim to do this by
making health simple, fun, and accessible.

HELLO

Seriously friendly oral care.

SURFEASY

Plug-in privacy.
Private and secure browsing.

BUILD WITH US

BrandProject is a different type of company. Beyond actively investing in seed stage companies we also build and help develop disruptive consumer concepts. We test, prototype and iterate on ideas in our NYC and Toronto studios.

Our talented team of designers, engineers and business strategists work together to bring concepts to life and launch them into the world.

We are always looking for bright, enthusiastic and resourceful people who have a passion for creating new products to join our team.

You may be a great fit for BrandProject if:

You see an opportunity to disrupt an industry and are passionate about pursuing it.

You are excited to work on an inter-disciplinary team of designers, engineers and business strategists to bring an idea to fruition.

You have deep industry expertise in one of the following consumer verticals:

- Health & Wellness
- Food & Beverage
- Beauty
- Women and/or Men’s Fashion
- Sports & Fitness

You have a successful track record in any or all of the following:

- General Management
- Product Marketing
- Channel Development
- Retail Strategy
- Sales

Have something you think would be a great fit for BrandProject?

We prefer prototypes, samples and sales data over PowerPoint decks and business plans. Email us at ideas@brandproject.com. We'll be in touch if it's something we're interested in exploring further.

For media inquiries, email us at:
media@brandproject.com or give us a call at 416-482-4900

Interested in investing with us or in our portfolio companies?
invest@brandproject.com

BrandProject Toronto
24 Duncan Street
Toronto, ON M5V 2B8
(map)

BrandProject New York
110 East 25th Street
New York, NY 10010
(map)